By now, you’ve probably heard the news that Nyx Cosmetics, a makeup brand founded by a pair of Swedish women, is making the move to the US.
Nyx is the brand’s first US-based competitor, and the company says it plans to introduce the products there this year.
“We have great partnerships with major retailers including Sephora, L’Oreal, Ulta, Nordstrom, Ultiworld, Bloomingdale’s, Sephoria, and other major brands,” Nyx CEO and cofounder Katja Gudmundsson told the Wall Street Journal.
“We’re excited to launch our first US store in 2019 and we plan to expand the US to include other retailers.”
It may seem like a big step for the US cosmetics industry, but there are some major caveats.
For one thing, Nyx hasn’t released a detailed list of US retailers that will carry the products, and a representative for the company told the WSJ that the products are currently only available at Sephores, Ultimates, Lush, Ultimas, Ultress, and Sephort.
While there are several major chains like Ulta that offer Nyx products, the brand doesn’t have any plans to offer those at a high price point.
“There are only so many times you can use a single-use primer, and we don’t want to do that,” Gudlundsson said.
“So for now we’re focusing on our new store, and I think that will be a good launch to really build our brand in the US.”
Nyx has made a name for itself in the Nordic beauty market with its innovative and high-quality products.
It has also recently launched a line of cosmetics in its line of beauty kits, including the “Dazzle Pack” that features the “naked selfie stick.”
It’s important to note that the Nyx makeup products are not actually makeup products at all.
Instead, they’re “natural” skincare products that are formulated with a proprietary blend of ingredients to provide a moisturizing and anti-aging boost.
For those who are looking for a high-end, full-blown, ultra-lightening skincamproject that is also effective in skincaring, Nixons new range of products will appeal to a wide range of people.
It’s also worth noting that the company’s product line is not just a one-time, high-priced deal for the world’s best-known beauty brand.
It also includes the new, “Nyx Eye Gel” which is a gel that contains a high concentration of Nixon’s proprietary formula that contains ingredients that are clinically proven to help prevent and treat sun damage and acne.
According to the company, Noxys eye gel is made with a combination of a proprietary mix of ingredients that is clinically proven as being effective against sun damage, and also for acne.
It comes in a gel, powder, and spray form, and is also available in a range of color options, and comes with a small amount of eye cream for use as a sunscreen.
The eye cream is also formulated with Nixonics proprietary blend that is formulated to protect your eyes from harmful UV rays and also to treat eye and skin damage caused by sun damage.
“We believe the Noxon Eye Gel is a powerful and versatile natural, skin-protecting moisturizer that has been proven to work in over 40 countries and provides protection from the harmful effects of UV rays,” Gudslundsson told Wired.
So what do you need to get started?
Nyx Cosmicals eye gel, which is available in powder and spray forms, comes in six shades: Medium Blue, Medium Blue+Satin, Light Blue, Pink, and Pink+Gloss.
There are two different formulas available in Noxons Eye Gel range.
The medium blue formula is the standard, which contains Noxonics proprietary mixture and contains moisturizing ingredients that can help improve your skin’s hydration, while the gloss formula is formulated with natural ingredients that protect and hydrate your skin.
I can see why Nixones products are being called the “new standard for the eye care industry.”
“Noxons’ innovative products have a variety of health benefits, including reducing sun damage caused from the damaging effects of UVA rays, as well as providing effective skin care, as long as they are used in conjunction with natural and organic ingredients,” the company said.
If you’re looking for something that’s a little more expensive, the company offers a “glow” or “frost” cream that can be used as a regular eye cream or for face and body.
The product is formulated in the same formula as Nixos eye gel and comes in four shades, including a medium blue shade and a pink shade.
Here are the shades of Noxx Eye Gel that are available for purchase in the Nixox beauty line